10.06.2011


NeXT

In 1985 Steve Jobs hired Paul Rand to create the identity of his new company, NeXT.
Above is a page of final logos- black boxed and pitched 28ยบ - from Rand's presentation package. The project is showcased- with thoughts, reasoning, diagrams, and ultimate choices- in his book Design, Form, and Chaos

(available in our shop, as it happens.)







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