It's amazing what they accomplished in the first couple years.
Top: the first Ritva Man Homerun sweater, circa 1969, now in the permanent collection of the Victoria & Albert Museum. In 1969 Mike Ross designed a sweater called the ‘Homerun’, inspired by a traditional baseball under-garment. From this prototype, in two colours with a simple embroidered flower, there followed around 2500 original variations, with stripes, in unique colourways. Ross later produced the ‘Artist Collections’, a series of ‘wearable works of art’, with appliquéd designs by artist friends including David Hockney, Allen Jones, and Patrick Caulfield.
Above: The Homerun sweaters on Mike Ross & teammates, including Allen Jones, Commander Whitehead, and the Hathaway Man, I think. An unused London Sunday Times photo, 1970.
Above: Julie Christie modeling the Ritva Man Allen Jones sweater (top) and Liz Frink sweater, to coincide with McCabe & Mrs. Miller promotions, from the London Observer, Nov. 1971. The headline reads" At last, off the peg sweaters for 40 pounds". Which wasn't actually cheap as chips. Mike joked (but seriously) one of the reasons the labels were so intense was to make the sweaters seem more important, like a work of art, each hand made and very involved, with all their provenence (I'm paraphrasing). Funny that he would worry, but it's exactly what an artist would do. Indeed, if you were lucky enough to buy one back then today you could sell it to the V&A.
Images courtesy of Mike Ross.