9.21.2010

Fiorucci Fioruscha

fioruccibag
preppyfiorucci

Late 70's Fiorucci shopping bag. Above, from The Official Preppy Handbook; and top, on our kitchen wall by way of Ebay, years ago (this is the actual auction photo- 17 dollars,framed under glass!)
Fiorucci put out some amazing graphics during their heyday but this is my favorite. Equal parts Ed Ruscha and the actual gas station down the road from where I used to live in Italy, which I'd either ride my bike by or hitchhike by just about every day.

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Standard Station, Ed Ruscha 1966

grevepetrolstazione
Total Station, S.S. 222 from Greti to Greve in Chianti


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